A campaign to inspire confidence

Business success is the theme of the new advertising campaign from the ICAEW targeted at employers and undergraduates. Launching from September 2009 the new adverts promote the ACA qualification as the three letters that help achieve success in business with the message ‘qualified to succeed’.

The campaign will focus on the ACA as the foundation for business leadership and underline the value of the ACA to business and to potential new ACA students. It reinforces the qualification as a mark of quality which inspires business confidence, and encourages students to consider chartered accountancy as a career option.

The campaign will run from October in The FT and The Times and will be supported by a poster campaign on the London Underground and at City Airport. On campus posters will be positioned at key universities from Freshers’ Week to support our graduate recruitment activity. The campaign will be rolled out in South East Asia to support the launch of our regional office.

To view the adverts targeted at businesses, click the links below:

• Over 84% of FTSE 100 companies have an ACA on their board
• The ACA. It’s how we say success in 166 countries around the world