The top UK online influencers are ranked using a formula tailored to emphasise quality over quantity. Using our values of integrity, objectivity, and respect for others as a starting point, the algorithms are unique to ICAEW. Private profiles will not be included in our ranking list; only public profiles will be included.
See our X or LinkedIn methodology and algorithm.
Methodology and algorithm – X
We focused on UK-based individuals posting on X and discussing accountancy related topics such as tax, budget, assurance, insolvency, audit, and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data we’ve included in our metrics.
Working with Brandwatch we used their social media listening tool to pull data relevant to our specific keywords, looking at metrics comprising of:
- Audience re-posts.
- Author posts.
- Positive and neutral sentiment.
- Visibility and audience relevance.
Methodology and algorithm – LinkedIn
As part of our LinkedIn trial in 2023 we focused on UK-based individuals posting on LinkedIn and discussing accountancy related topics such as tax, budget, assurance, insolvency, audit, and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the posts, determining the data we’ve included in our metrics.
Unlike our X ranking, the LinkedIn ranking was based on manual data collection on posts including accountancy topics. We looked at metrics comprising of:
- Audience reactions.
- Audience comments.
- Audience reposts.
- Audience relevance.
- Positive and neutral sentiment.
- Active account criteria should have posted within three months of data collected.