In 2025, the most sought-after accountancy skills will be those that blend technical expertise with strategic business influence. AI, data analytics and business partnering will shape the future of the profession, and those who can demonstrate how these tools drive tangible business impact will be seen as highly attractive hires in an increasingly competitive market.

The accountancy job market is becoming more competitive, with fewer roles available, in part due to rising employment costs for employers. “To stand out, you need to demonstrate real business impact alongside the right qualifications,” says Claire Brandon, Head of ICAEW Jobs. With more candidates applying for fewer opportunities, being able to demonstrate the value you can bring is essential to securing your next role.

1) Data analytics: turning numbers into actionable insights

In an increasingly data-driven world, accountants must go beyond reporting and use data to drive strategic decisions. Vipul Sheth, Managing Director of accountancy outsourcing company Advancetrack and an ICAEW member for more than three decades, says critical thinking is key: “The training you receive as an ICAEW Chartered Accountant gives you the ability to challenge and critically assess data, not just for the sake of it but to uncover what makes sense and what doesn’t. This skill is crucial for identifying outliers and determining whether an issue is a real problem or an opportunity to optimise.”

It’s a point reiterated by Oliver Deacon, Executive Coach for finance professionals and a former Microsoft Finance Director: “An organisation will seek individuals who can analyse data and present actionable insights that drive business change. An employer wants to see how a candidate has used data to deliver tangible outcomes, not just generate reports.” While technical skills in Python or SQL are valuable, real business impact comes from applying data strategically, Deacon says.

2) AI: integrating technology into daily operations

AI is reshaping finance, and those who can seamlessly incorporate it into their ways of working will stand out. Sheth stresses the importance of effective use of AI: “It’s not just about adopting technology but using it to optimise processes, provide deeper insights and deliver strategic value. AI should be embedded into daily workflows to create actionable outcomes.”

Making AI a habit is key, Deacon adds: “An employer is looking for individuals who can use AI to improve processes and drive better results. The key is using AI as a tool to enhance efficiency rather than attempting to automate entire processes.” Given AI’s vast potential, ethical and responsible implementation of the technology will be crucial.

3) Business partnering: building influence and trust

As automation increasingly handles routine tasks, finance professionals’ focus must shift towards strategic business partnering. “The ability to critically assess data and translate insights into business decisions is what makes a finance professional indispensable, across industries from retail to professional services,” Sheth says.

There’s a growing expectation for accountants to influence decision-making, Deacon adds. “An employer will look for a professional who can communicate financial insights in a way that shapes business strategy. It’s not enough to produce reports; you need to demonstrate how those insights lead to meaningful action.” Building relationships and developing commercial awareness will be essential skills for success.

4) Demonstrating impact alongside qualifications

Technical qualifications such as the ACA remain fundamental. However, it’s the ability to apply knowledge in real-world scenarios that increasingly sets a candidate apart. “The best way to position yourself for future roles is to focus on the impact you’re making today,” Sheth says. “Whether it’s leveraging AI, analysing data or building relationships, the skills you develop now will pave the way for success in the evolving accountancy profession.”

Deacon echoes this sentiment: “An employer increasingly values practical experience. Demonstrating how you’ve used AI or data analytics to solve real business problems will make you a standout candidate.” Someone who can show tangible improvements in processes and performance will be highly sought after.

5) Leveraging AI for career growth

AI isn’t just transforming business, it’s also an essential tool for career development. “To stay competitive, every professional needs to think about how they can be AI-powered,” says Deacon. From streamlining workflows to enhancing job searches, making AI part of your routine will provide a clear advantage.

Sheth says a hunger for continuous growth and a desire to embrace evolving technologies is essential. “Never stop learning. The ability to apply technology effectively will set apart those who thrive in the evolving accountancy profession.” In an era of rapid change, adaptability and a proactive mindset will be key drivers of success.

Useful links

• Enhance your AI skills with resources from ICAEW’s AI hub.
• Learn to manage AI risks responsibly with ICAEW’s CPD unit, AI Ethics for Accountants (cost: £30). 
• Explore the latest accountancy roles on the ICAEW Jobs Board.
• Understand fiscal policy impacts in ICAEW’s article on Autumn Budget aftershocks.