General
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Are demonstrations of the course available?
Yes, product demonstration of both the analyst and management pathways are available on the ICAEW website at icaew.com/dacerta and icaew.com/dacertm respectively.
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Does the data analyst certificate last for life or does it require cpd/membership fees?
This is a self contained e-learning programme that provides a certificate of competence upon successful completion of the case study. There are no ongoing subscription fees or requirements.
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Would the management course be accepted as “credit’ for any ‘related’ academic courses?
No credits have been arranged with any other institutions, although you do get an ICAEW certificate of completion as a credential that you can use on LinkedIn, CVs etc.
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How is this program comparable with other programmes such as Harvard or MIT or the IBM Data analyst programmes?
The ICAEW certificate programme has been specifically developed for finance professionals and uses exercises and use cases relevant to forecasting and anomaly detection. We have not done any direct benchmarking against those courses however they are likely to be more generic in their approach.
Cost
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What is the cost of the course?
The Analyst pathway is £699+ VAT. There is a case study only option for those already familiar with data analytics and Python programming - the cost for the case study only option is £349 +VAT.
The Management pathway is £529+VAT.
ICAEW members and students get 15% off these prices and there are larger discounts available for multiple licence purchases.
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Is the Datacamp subscription the Standard plan?
The DataCamp subscription is included in the Analyst pathway (the full course, not the case study only). It gives you access to all of DataCamp's 400+ courses for 12 months.
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Is this available to non-members?
Yes, the course is suitable for any finance professional.
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Are there any discounts if someone desires to do both Pathways?
There is a 15% member discount available for either pathway. There is no bulk discount for buying both pathways however there are enterprise discounts available should a company want to buy multiple licenses for their staff.
Software requirements
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Do I need to install any other software tools, for example to run Python code?
You are given instructions to download Python and Anaconda. It's a 10-15 minute set up. The software is free.
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Do we need to buy certain software in order to do data analytics after attending the course?
No. The course uses Python software which is open source and free.
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What's the tool/software that we should use in Data Analytics and we should consider how much the cost of software if we want to get certification in Data Analytics?
All tools are free e.g. Python for the Analyst pathway.
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Will my organisation need to have Python software on it's system for the course to be useful?
No. Python is a free/open source resource that you can download in 10-15 minutes. We take you through the process during in the pre course module.
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How crucial is it that our individual employers use Python? Is this course just as applicable if they use a different product?
The course learning and exercises use Python so they will need that for the course. However, the approach to data analytics learned in the course can then be applied using any programming language.
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Why did ICAEW adopt python instead of Power BI which seems more suited to business and has been adopted by the large audit firms?
Python is an open source tool that is increasingly the 'go to' tool in data science. It's hugely powerful and has certain advantages over Power BI when it comes to analysing large structured and unstructured data sets.
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Is there any reason for choosing Python over R?
Both Python and R are open source programming languages with large libraries of tools and active communities. Python was chosen as it's generally viewed as a more general purpose language with a more readable syntax whereas R is generally viewed as more suited for experienced statisticians.
Current skills requirements
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Do you need to be an Expert at Advanced Excel level to do Analyst course or if have basic Excel skills will that be ok?
Basic excel skills is fine. There is a pre-course module where you will be able to do an introductory conversion elearning course called 'Python for Excel users'.
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You mentioned that it will involve the use of Python - do you need any existing knowledge beforehand?
You don't need any prior knowledge of Python. The Analyst pathway includes a pre course module where you will be able to do an introductory 'Python for spreadsheet users' elearning course.
Which pathway to choose?
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What is the main difference between management and analyst pathway? Is there much overlap? And how do I decide if I feel I'm somewhere inbetween the two?
The Analyst and Management pathways are separate courses and there is no overlap on content between the two.
The Analyst pathway guides you through the data analytics process and gives you the knowledge and practical skills to be able to harness and make sense of data, and to understand what it means for the business. You’ll gain confidence in the use of data to solve business problems, including basic Python programming, and learn how to communicate effectively to influence decision making.
The Management pathway is more suited to senior finance leaders and covers the business benefits of applying data analytics, how to build an effective data analytics function and gives you the skills to interpret and challenge data analytics outputs and present them back to the business with maximum impact.
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What's the content quantity and content difference between the two types of qualification?
The Analyst and Management pathways are separate courses and there is no overlap on content between the two.
The Analyst pathway is about 40 hours of learning + 20 hours for the case study.
The Management pathway is about 20 hours of learning + 8 hours for the case study.
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Which one of the two certificates is more appropriate or recommended for professionals (i.e. accountants, financial professionals)?
Both certificates have been developed and designed for professionals i.e. whether you are operating in professional practice or in decision support. The Analyst course is for professionals who will engage at the coalface i.e. undertake the analytics (import data, wrangle data, develop models, communicate and present back to business). The Management programme is for leaders and managers who want to be able to review and challenge DA assignments or wish to build a data analytics capability within their function.
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If you work in a smaller firm then at what level would you start - analyst or management (if you are a director)?
I would suggest Management would be the best route. If you then feel you need to now how to code yourself then you could consider the analyst route.
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If you want to do the detailed course but you have no previous experience of Python, can you do the manager course first then move on to the more detailed course?
There is a Pre-course module where you have an opportunity to do an eLearning course as an introduction to Python for spreadsheet users. This will set you up to be able to proceed with the rest of the Analyst course. No need to do the Management pathway first, if the Analyst pathway is the one you want to do.
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Due to the nature of my role, I don't expect to actually analyse big data nor manage those analysing big data but I am interested in how it can be better used for audit and financial management. Which course would you recommend or would neither be suitable as they will cover too much detail?
I would recommend the Management pathway. Alternatively if you are an ICAEW member please visit a free resource here www.icaew.com/fdw
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For a CFO where in their company there are no data analyst skill set, should the CFO do both Pathways?
We suggest doing the management pathway first as it covers how to develop the business case for analytics, data strategy, setting up teams, skills etc.
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How much of the content of both Pathways are common? If you have done the analyst pathway already, are there any aspects that completely duplicate that and are these flagged so these can easily be skipped?
There's an alignment of approach but the content and learning outcomes are different.
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If you do the Analyst Case Study Only option, can you change your mind later and then opt in for the full learning and case option?
There is no automatic upgrade path, however please contact Kaplan student services and they will be happy to arrange this for you.
Who is the course relevant for?
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How relevant is Data Analytics techniques for SMPs & work carried out by auditors for SMEs?
Extremely so. Using data analytics techniques enables a wider use of different types of data (unstructured as well as structured, and external as well as internal) and using tools such as Python enables the analysis of the entire population of data rather than the sample testing that is often adopted at present.
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Can/should you do this if you are currently not working (on maternity leave) or would it be more beneficial to do this whilst working to practice skills etc?
The case study does not need you to apply in the workplace, all of the data and content you need to complete is included within the course. Therefore this works well when you are not at work. If you are an ICAEW member 'out of work' then they can also arrange a 50% discount.
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Is the course more biased to someone working in practice as opposed to industry?
The course has been purposely designed to be suitable for members working in industry as well as practice. The two main data analytics skills it covers are forecasting and anomaly detection. These are very transferable skills that can be applied to many different roles/scenarios.
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A lot of the talk around context seems to be directed towards either auditors or accountants in industry. I currently work in corporate finance and while some of the context will be the same, I don't do audit work and don't do any sampling or any other audit related work. Is this still a relevant course for me?
Very much so in terms of the forecasting modelling and the anomaly detection. In fact, the case study is set in the context of a private equity investment where the analyst has to analyse sales data to validate forecasts and identify risks (anomalies) in finance data sets to make an investment recommendation.
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Obviously this is a very finance focused course. I work for a public sector/NHS internal audit, so alongside finance reviews we do a lot of work on more operational areas (e.g. Theatres capacity planning, A&E waiting times, Workforce planning). How transferable are the skills in this course to those different kinds of data?
The Analyst course teaches data analytics as a process to solve practical business problems and the forecasting skills covered on the course are extremely transferable to non-finance data sets.
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Can you give a practical example of where these skills would be used in a small accountancy practice?
The Analyst course teaches data analytics as a process to solve practical business problems and the specific uses covered are forecasting and anomaly detection, which could indicate fraud. These are invaluable skills for accountancy practices of all sizes to offer as value added services to clients. Practices could also use these tools to improve their own forecasting and fraud controls.
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You have talked about DA being valuable in eg Forecasting and anomaly identification - does the programme cover the question of how to flex the basic principles for different scales of business and nature of eg forecasting issues?
The course teaches data analytics as a process so you are equipped to apply the knowledge and skills learnt to any business question, irrespective of size.
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I was recruited to our internal audit team as a data analyst, with no audit/finance background. Would you need a financial background in order to undertake this course?
The learning is set within the context of data driven forecasting and anomaly detection (ie detecting outliers, fraud, overrides etc). Very relevant to internal audit. In fact, we already have a number of internal audit teams enrolled on the programme.
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How applicable are these two pathways to non-finance staff - either those who perform data analytics in their day job e.g. with marketing, sales, operational, people data etc. and managers who receive the outputs of this analytics work?
Although the use cases, and case study assumes a finance / commercial role the skills covered are highly transferrable to those in in a commercial, sales, risk, assurance roles.
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Would this be useful for local authority CFOs and accountants in central or local government?
Absolutely! The course has been developed for finance professionals working in all aspects of industry, practice, local government and not for profit organisations.
Technical course content
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Does the Analyst course cover SQL?
There is some coverage. You have the opportunity via the DataCamp link up to access a big range of SQL e-learning as part of the Certificate's licence.
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Can you elaborate more on the "12 months licence"? Is it the course content license or some kind of practicing licence?
We mean you get access to the course for 12 months from the date you are enrolled. If you successfully complete the programme you will get a certificate of completion from the ICAEW.
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How much is the learning subjective principles vs objective and rules based? If subjective, does the course have the risk of being too general to the extent that it doesn't empower the candidate to tangible outcomes in their workplace?
Definitely highly applied. The course has been specifically tailored for the finance profession and includes interviews with finance professionals and finance examples throughout.
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Does the course provide any downloadable material that can be kept after the 12 months or does it rely on the course attendee taking their own notes?
The value add is in the applied exercises, tasks and case study. The Management pathway has checklists you can download to refer to later.
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Are the modules given equal weight irrespective of complexity?
The learning modules are of differing lengths dependant on the topic being covered. The estimated time to complete each module and unit is shown at the beginning of each section.
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In the presentation of results stage, will Power BI be used, or what other system/tool will be used?
The Analyst course uses Python for the analysis and visualisation, however, there is a 12 month licence to DataCamp included where you can enhance your learning in other areas, including Power BI.
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How much of deep learning techniques are being considered for this course. Outside normal practice for machine learning. Is there much focus for Tensorflow?
In terms of Python programming we focus on a number of packages including Anaconda and Seaborne packages, looking at EDA and then on predictive forecasting techniques; anomaly detection and visualisation. We do not cover Tensorflow, but as mentioned within the 12 month license you have access to the full training catalogue from DataCamp. Here you will find courses on Tensorflow.
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Does the course material itself contain cases, other than the final case study?
Yes, the are recorded interviews with a number of different finance professionals throughout.
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Are there any study groups planned?
The learning is self-contained and we do not envisage the need for any additional face to face tuition.
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Is there any help available, outside of the online course?
The course is 'self contained' with redirection within the course for any areas which may require re-working. Feedback from delegates who have completed the analyst pathway have confirmed that the course instruction was sufficient without the need for 'outside' help.
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If I've understood correctly, both pathways are fully virtual and self-driven therefore would be appropriate for a global audience irrespective of time-zone e.g. no 1:1 or group sessions at UK working hours?
Yes. It's self-contained and self-directed.
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Does the analyst pathway include capability development in business intelligence / story-telling skills vs. more "technical" python and visualisation skills?
Yes.
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We use power BI in my council - how will Python assist data analysts who are not accountants?
Python is a universal language used for wrangling and analysing data so the skills learnt will be very much relevant to non-accountants.
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Are there practice questions for the assessments?
The learning contains numerous mini tasks and exercises throughout the learning units.
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Does the management pathway include how to define a project or piece of work for an analyst?
Yes, it does.
Case study
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How many attempts do I have at the case study questions?
You have three attempts at each question in the case study. There is an overall pass rate of 60% across all of the case study modules so if you do fall below 60% in one area you can make up for it in another. The case study isn't designed to catch you out and you will receive prompts and suggestions and be able to link back to the relevant parts of the course to refresh your learning.
If you don't achieve the 60% average you would still have access to the course but you would not receive the certificate. We do think that 3 attempts will be plenty for most candidates though.
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What is the format of the case study and what does it test?
The case study is all online and incorporates all the learning from each of the units covered in your chosen pathway.