Displaying 1-10 of 37 results
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Narrative and numbers: The value of stories in business
- 2017
- Aswath Damodaran
- Columbia University Press
This book describes how storytellers can better incorporate and narrate data, and how investors, CEOs and FDs can calculate more imaginative models that withstand scrutiny. It uses case studies from Uber, Twitter, Facebook, Apple, Amazon and Vale to show the benefits, challenges and pitfalls of weaving narratives around numbers in the context of business valuations and making investments.
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Financial Times guide to management: how to be a manager who makes a difference and gets results
- 2014
- Anne Francke
- FT Press
A guide to becoming an effective manager, full of practical tips and advice on to the everyday challenges of: Managing yourself; Developing communication skills and emotional intelligence; Managing others; Setting strategic direction; Managing change; Managing money, resources and technology.
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How to write a marketing plan
- 2013
- John Westwood
- Kogan Page
Intended as a study guide for group planning exercises, but contains useful tips for any students working on marketing plans. Includes sections on situation analysis, objectives and strategies for marketing plans, promotion and budgets, and communication and presentation skills. Also features an appendix with a sample marketing plan for the fictional company used in the book.
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How to write reports and proposals
- 2013
- Patrick Forsyth
- Kogan Page
The pitfalls of writing business plans, the business communication skills, making numbers clear, making proposals persuasive, and the communicating and presenting an idea for maximum effect.
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Better than bullet points
- 2013
- Jane Bozarth
- Wiley
A guide for trainers to using Powerpoint to create engaging e-learning programmes. It provides in-depth guidance, specific instructions and helpful exercises. It also features a wealth of tools, templates, and examples.
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Strategic marketing planning for the small to medium-sized business: writing a marketing plan
- 2012
- David Anderson
- Business Expert Press
Addresses marketing theory, market research, developing a marketing plan, and incorporating the plan into the overall business strategy. Designed specifically for managers of small and medium-sized enterprises.
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Communication strategies for today's managerial leader
- 2012
- Deborah Britt Roebuck
- Business Expert Press
Often individuals move into managerial leadership roles without an awareness of the need to focus on their communication skills. This book provides communication strategies to help individuals manage and lead others successfully. It aims to build a solid communication foundation and to help enhance written, oral and interpersonal communication.
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Great answers to tough CV problems: CV secrets from a top career coach
- 2011
- Jenny Rogers
- Kogan Page
Covers the purpose of CVs, their role in recruitment, personal brand management, researching employers, communication and presentation skills, formatting CVs, covering letters, and performing live presentations for interviewers. It also includes several template CVs for a variety of job markets and circumstances.
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Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results
- 2010
- Janet Mizrahi
- Business Expert Press
Introduces some basic business communication and presentation skills for marketing. It includes specific advice on writing different kinds of marketing and PR material, including news releases, brochures, web copy, social media content and media kits.
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Managing investor relations: strategies for effective communication
- 2010
- Alexander Laskin
- Business Expert Press
The history of investor relations, legal and ethical aspects, relationship-building, extended disclosure, and the future of investor relations.
Displaying 1-10 of 37 results
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