Displaying 1-27 of 27 results
Exclusive
101 marketing strategies for accounting, law, consulting, and professional services firms
- 2004
- Troy Waugh
- John Wiley and Sons
Breaks business marketing into three sections covering client relations, client purchasing and professional sales. It provides marketing advice on reaching key partners, developing persuasion skills, managing risk, and strategic decision making. It includes appendices with sample marketing plans.
Exclusive
Advising the wealthy client: a handbook for working with the ultra wealthy
- 2020
- Barbara R. Hauser
- Globe Law and Business Ltd
Countries are racing to disclose bank accounts to garner more tax income and the politics of being in the “1% club” are not always positive. Yet these are important clients with important needs. This comprehensive new handbook, featuring contributions by leading private client advisers. The book explores risk and reputation management, addresses diminished capacity and provides an evaluation of the wealth infrastructure, the philanthropic framework and the future of global investing. This handbook will provide essential reading for all private client advisers, wherever they are based.
Exclusive
Blog marketing
- 2006
- Jeremy Wright
- McGraw-Hill
This book looks at the impact that blogging can have on business, particularly in the way that it opens up a dialogue between the company and its customers. It also examines how blogs can be used to increase sales, extend brands, to find out what other people are saying about your company, and as an aid to internal communication
Exclusive
Branding your business
- 2008
- James Hammond
- Kogan Page
Practical guide to creating and managing successful brands which stand out in the marketplace. Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand.
Exclusive
Building a marketing plan: a complete guide
- 2011
- Ho Yin Wong
- Business Expert Press
A practical guide to developing a marketing plan. The latest research findings in the marketing area are included. Useful for marketing students and also business practitioners.
Exclusive
Business to business market research
- 2005
- Ruth McNeil
- Kogan Page
Designed to help the reader develop core business-to-business market research skills, and to apply research effectively. It includes case studies and describes up-to-date research techniques, including the effects of the internet and merging markets.
Exclusive
Conducting marketing research for international business
- 2009
- S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
- Business Expert Press
The book contains chapters on international market research, opportunity assessment, customized research using primary data, the research process and a worked example.
Exclusive
Consultant's quick start guide: an action plan for your first year in business, The
- 2009
- Elaine Blech
- Pfeiffer
The book offers practical guidance for entrepreneurs who are considering starting a consultancy business. It helps to assess whether you have the required skills to be a successful consultant, and how to rate yourself against other entrepreneurs. It also looks at the personal, professional and financial considerations relevant to starting a small business. The book provides tips for creating business plans, finding clients, marketing and public relations.
Exclusive
Corporate communication: tactical guidelines for strategic practice
- 2012
- Michael B. Goodman, Peter B. Hirsch
- Business Expert Press
The book contains chapters on corporate communication and contemporary business challenges, strategic and tactical models for corporate communication, public relations, internal communication, metrics for performance measurement, and communications research.
Exclusive
Creating passion brands: getting to the heart of branding
- 2005
- Helen Edwards, Derek Day
- Kogan Page
The book provides a theoretical explanation of brand management in addition to practical strategies for creating and managing strong brands.
Exclusive
Developing new products and services: learning, differentiation, and innovation
- 2012
- G. Lawrence Sanders
- Business Expert Press
The book focuses on the activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. It contains chapters on entrepreneurship, research and development, fundamental concepts of product and price differentiation, talent management, business strategies for differentiation, business plans, and project management.
Exclusive
Discount business strategy: how the new market leaders are redefining business strategy
- 2006
- Michael Moesgaard Andersen, Flemming Poulfelt
- John Wiley and Sons
The book explores why some companies are more successful than others, and contrasts their business strategies with regard to pricing and sales. It includes chapters on discount-based business strategy, the attractiveness of a core product, the value of good brand management and social capital. It features three case studies to illustrate successful corporate strategy.
Exclusive
Emerging trends, threats and opportunities in international marketing: what executives need to know
- 2010
- Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen
- Business Expert Press
The book is composed of a series of marketing research articles, loosely grouped under four headings: marketing and PR in an uncertain world, competition from emerging international markets, global sourcing and supply chain, and marketing challenges engendered by current events. This last section covers brand management, trade and terrorism, and marketing in the wake of financial crisis.
Exclusive
Export marketing strategy: tactics and skills that work
- 2009
- Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil
- Business Expert Press
The book covers not only marketing, but a whole range of subject relevant to export business operations. It contains chapters on export marketing strategy, assessing company readiness, developing an export marketing plan, the legal environment of exporting, supply chain management, advertising and PR, pricing for export markets, and managing export operations.
Exclusive
Financial Times guide to business start up 2017/18
- 2016
- Sara Williams
- FT Publishing International
Aims to be a comprehensive guide to starting a small business. It includes practical guidance for entrepreneurs on developing business ideas, business operations, employer obligations, taxes, and the role of information technology in marketing and PR.
Exclusive
From idea to profit: how to market innovative products and services
- 2005
- Adam Jolly
- Kogan Page
Divided into three parts covering innovative strategy, creative behaviour, and inventive marketing. It includes theoretical and practical advice on brand management, intellectual property, marketing and PR.
Exclusive
Fundamentals of global strategy: a business model approach
- 2010
- Cornelis A. De Kluyver
- Business Expert Press
Looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. It includes chapters on target markets and modes of entry, globalising the value proposition, global branding, globalising the value chain infrastructure, supply chain management, and globalising the management model.
Exclusive
Good small business guide: how to start and grow your own business
- 2006
- Meredith Belbin
- Bloomsbury
Aimed at entrepreneurs starting a small business. It includes chapters on business planning, brand management and intellectual property, finding premises, marketing and PR, communicating with your customers, using information technology, and managing yourself and others.
Exclusive
Leading corporate turnaround: how leaders fix troubled companies
- 2006
- David Lovett, Laura Barlow
- John Wiley and Sons
Focused on corporate recovery from a leadership point of view. Contains chapters on the turnaround framework, crisis management, implementing organisational change, and financial restructuring. Based on over 80 interviews with corporate recovery practitioners.
Exclusive
Logos and no gos: how to understand and get the most from your brand IP
- 2006
- Geoff Steward
- John Wiley and Sons
Guidance on creating, registering and protecting intellectual property. Chapters cover the key IP laws and institutions, exploiting intellectual property, protecting a brand, and how to avoid infringing on others people's IP.
Exclusive
Managing business risk: a practical guide to protecting your business
- 2008
- Jonathan Reuvid (ed)
- Kogan Page
Contains chapters on modern risk management strategies, crisis management, reputation management, intellectual property, and the role of IT in risk management processes.
Exclusive
Marketing manifesto, The
- 2013
- David J. Hood
- Kogan Page
Tips for successful marketing and brand management. Chapters deal with preparing marketing plans and compaigns, mergers and acquisitions, and marketing leadership.
Exclusive
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
- 2013
- Mike Schultz, John Doerr
- John Wiley and Sons
Guidance on the marketing of professional services firms. Chapters cover marketing plans, brand management, thought leadership, and general marketing strategies.
Exclusive
Routledge dictionary of business management, The
- 2004
- David A. Statt
- Routledge
Covers the essential topics, issues and terms of business management. This includes business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, management accounting, marketing, and organizational behaviour and work psychology.
Exclusive
Stakeholder approach to issues management, A
- 2011
- Robert Boutilier
- Business Expert Press
For corporate managers required to manage controversies and sensitive issues involving external stakeholders. It provides advice on applying research and data analysis techniques to client relationships and public relations.
Exclusive
Strategic analysis and choice: a structured approach
- 2011
- Alfred G. Warner
- Business Expert Press
Recommends using market research and detailed stategic analysis as a basis for a strong business strategy. Written from a US perspective.
Exclusive
Top market strategy: applying the 80/20 rule
- 2011
- Elizabeth Rush Kruger
- Business Expert Press
Demonstrates how to increase profits by identifying and targeting the right customers. Includes an introduction to marketing principles, practical tips, and case studies of successful market research strategies.
Displaying 1-27 of 27 results
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