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Winning with partners: a practical guide to international expansion for SMEs

An eBook by David Sellings and Viveka Odlen Persson, published by ICT business consultancy Me4U.

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This book aims to assist owners and managers of small-to-medium size companies who are planning to establish, or have already established, a partner-based export business.

A small-to-medium size company (SME) wishing to start an export business can realize its ambition through operating an indirect route to market – via partners – or a direct route with its own resources/offices/subsidiaries in the export market. The former route is often the initially preferred choice because it is less costly than establishing a direct presence - and it is this route that is the focus of this book.

The book provides a step-by-step checklist-type guide covering the entire process from the decision to export through to achieving a profitable partner-based business. The appendices include an example partner agreement.

How to access this eBook

ICAEW members and ACA students can access the publication subject to the conditions set out in the terms of use, copyright statement and disclaimer below.

Terms of use

You are permitted to view, print and download this eBook for your own private study or research. Unless you have the permission of the copyright owner, you may not re-transmit the publication to anybody else.

Copyright

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the authors, except for the inclusion of brief quotations in a review.

Disclaimer

The information provided in this book is designed to provide helpful and insightful information on the subjects discussed. While best efforts have been used in preparing this book, the authors and publisher make no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantability or fitness of use for a particular purpose.

In no event shall the authors nor the publisher be held liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of profits arising out of, or in connection with, the use of this book and its contents. Every company is different and the advice and strategies contained herein may not be suitable for every organisation or situation. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources. Readers should be aware that the websites listed in this book may change.

The Institute of Chartered Accountants in England and Wales (as distributor) disclaims all liability for any errors or omissions.

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