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Latest brand management articles

Read our latest articles and features on brand management.
Displaying 1-22 of 22 results
Brewdog case shines light on procurement fraud
  • Article
  • 12 Oct 2023
Beer brand CEO’s frank LinkedIn post lifts lid on actions of rogue sales agent who almost cost company 100,000 cans. Here, experts weigh in with thoughts on the wider lessons.
New index helps brands avoid greenwashing and greenhushing
  • Article
  • 18 Jul 2023
Minding the ‘sustainability gap’ can help brands realise billions of pounds in untapped value, according to a study of differences between ESG perceptions and performance
Big Four secure top-10 positions in brand value index
  • Article
  • 17 May 2023
The index has also turned attention to why mid-tier accountancy firms are not currently using brand better in order to elevate themselves above their competition.
Accountancy firms: unfulfilled branding potential
  • Article
  • 03 Apr 2023
A lacklustre performance by accountancy firms in the Business Superbrand rankings rings alarm bells. With current structural upheaval, the need to stand out from the competition is more important than ever.
Update to audit reports for branded medicines schemes
  • Article
  • 02 Mar 2023
The Department of Health and ICAEW have reviewed the audit reports required under the scheme to ensure they continue to comply with International Standards on Auditing (UK).
The popcorn business catering for an international appetite
  • Article
  • 21 Oct 2022
Never mind selling coals to Newcastle, Joe & Seph’s has found business growth in selling popcorn to the Americans – and others – as its export strategy pays dividends for the UK-based brand.
How can accountants channel Patagonia’s zeal for purpose?
  • Article
  • 19 Oct 2022
As the clothing brand strengthens its dedication to environmental causes, we look at what accountants could do to emulate its commitment.
ICAEW calls for UK crypto asset tax reform
  • Article
  • 20 Sep 2022
ICAEW highlights the difficulties taxpayers face in applying the current tax regime to crypto asset activity. It makes the case for a brand-new set of rules to apply in this area.
ICAEW is a business Superbrand
  • Article
  • 06 Jan 2022
ICAEW has appeared in a list of the UK’s business Superbrands alongside the biggest accountancy firms. But all firms need to work to rise up the rankings.
Which Big Four firm ranks highest for brand value at $26.7bn?
  • Article
  • 16 Jul 2021
Deloitte retained its position as the world’s most valuable and strongest commercial services brand for the third year running, amid a general slump in brand value as organisations grapple with COVID-19 turmoil.
Earning the trust of your customers: Montezuma’s
  • Article
  • 21 May 2021
Finance director of quirky UK premium chocolate brand Montezuma’s, Carl Moore, speaks about how gaining the trust of your customers is important and what they value most
Protecting human rights: the role of good governance
  • Article
  • 21 May 2021
When it comes to business, the issue of human rights is no longer someone else’s problem. That’s certainly the view of Sara Brennan, Positive Business Director at Pentland Brands.
How one hospitality business was saved by its online arm
  • Article
  • 18 May 2021
ICAEW Insights explores how an immersive-experience bar-restaurant business was able to extend its bricks and mortar business model online, boosting revenues and building brand awareness.
Exclusive Use sustainability to build an advantage
  • Article
  • 13 Apr 2021
Sustainable businesses are in demand by customers
Exclusive How to win your customers’ hearts and minds – part 1
  • Article
  • 17 Mar 2021
How to build your brand to win over your target
A brand-building campaign for the audit profession
  • Article
  • 18 Jan 2021
19 January 2021: Audit Manifesto: The audit profession needs to re-establish trust but there is no easy path to do so. Authority on brand and trust Dr Jules Goddard talks through some options.
Unilever CFO Graeme Pitkethly on the company’s future strategy
  • Article
  • 12 Sep 2020
Unilever’s Chief Financial Officer Graeme Pitkethly talks to Michelle Perry about its future plans to make the world a better place.
Business spotlight: COVID-19 response - more about people, less about brand
  • Article
  • 29 May 2020
The coronavirus crisis has driven many changes to the way organisations work, but for one practice it will mean no return to the office as the team shifts to homeworking on a permanent basis.
Exclusive How to deal with bullying and harassment
  • Article
  • 13 Nov 2019
Ensure you are compelled to report, and know how to deal with, claims
Exclusive Accounting for product recalls
  • Article
  • 15 Oct 2019
Products recalls can be expensive and damaging to brand reputation. Rich McEachran explains why it's important to work with your supply chain to weather the storm.
Exclusive Make the most of marketing
  • Article
  • 06 Aug 2019
Tim Lennard explores what businesses can do to ensure return on their marketing investment.
Exclusive Case study: KPI framework for a telecom giant
  • Article
  • 11 Jan 2013
A case study based on work with one of the world’s biggest telecom companies. The company wanted to identify its most important performance measures and create simple performance dashboards that would provide a simple overview of company performance to the board and senior management team.
Displaying 1-22 of 22 results
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