See the A–Z of eBooks for a complete list of titles available across all subjects.
Displaying 1-30 of 37 results
Exclusive
Advising the wealthy client: a handbook for working with the ultra wealthy
- eBook
- 2020
- Barbara R. Hauser
- Globe Law and Business Ltd
Countries are racing to disclose bank accounts to garner more tax income from the ultra wealthy and the politics of being in the “1% club” are not always positive. Yet these are important clients with important needs.
Exclusive
No small change: why financial services needs a new kind of marketing
- eBook
- 2018
- Lucian Camp, Anthony Thomson
- Wiley
This book takes the form of a 13-point practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. The thirteen chapters look at the key components of the new approach.
Exclusive
Financial Times guide to business start up 2017/18
- eBook
- 2016
- Sara Williams
- FT Publishing International
Startup guide for entrepreneurs and small business owners.
Exclusive
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
- eBook
- 2013
- Mike Schultz, John Doerr
- John Wiley and Sons
Guide to marketing from a US perspective.
Exclusive
MicroDomination: how to leverage social media and content marketing to build a mini-business empire around your personal brand
- eBook
- 2013
- Trevor Young
- John Wiley and Sons
Social media marketing for entrepreneurs.
Exclusive
How to write a marketing plan
- eBook
- 2013
- John Westwood
- Kogan Page
Study guide for group marketing planning exercises.
Exclusive
Marketing manifesto, The
- eBook
- 2013
- David J. Hood
- Kogan Page
Step-by-step guide to creating a successful marketing strategy.
Exclusive
Strategic marketing planning for the small to medium-sized business: writing a marketing plan
- eBook
- 2012
- David Anderson
- Business Expert Press
A guide to marketing for SMEs.
Exclusive
Pricing: segmentation and analytics
- eBook
- 2012
- Tudor Bodea, Mark E. Ferguson
- Business Expert Press
Pricing analytics from a US perspective.
Exclusive
Corporate communication: tactical guidelines for strategic practice
- eBook
- 2012
- Michael B. Goodman, Peter B. Hirsch
- Business Expert Press
A theoretical and practical guide to corporate communication.
Exclusive
Developing new products and services: learning, differentiation, and innovation
- eBook
- 2012
- G. Lawrence Sanders
- Business Expert Press
A guide to producing competitive products by differentiation.
Exclusive
Stakeholder approach to issues management, A
- eBook
- 2011
- Robert Boutilier
- Business Expert Press
Guide to issues management from a US perspective.
Exclusive
Top market strategy: applying the 80/20 rule
- eBook
- 2011
- Elizabeth Rush Kruger
- Business Expert Press
Marketing tips for building a successful business.
Exclusive
Strategic analysis and choice: a structured approach
- eBook
- 2011
- Alfred G. Warner
- Business Expert Press
Business strategy guide from a US perspective.
Exclusive
Building a marketing plan: a complete guide
- eBook
- 2011
- Ho Yin Wong
- Business Expert Press
A practical guide to developing a marketing plan.
Exclusive
Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results
- eBook
- 2010
- Janet Mizrahi
- Business Expert Press
Simple guide to writing promotional and informational materials.
Exclusive
Fundamentals of global strategy: a business model approach
- eBook
- 2010
- Cornelis A. De Kluyver
- Business Expert Press
Corporate planning from a US perspective.
Exclusive
How to measure anything: finding the value of intangibles in business
- eBook
- 2010
- Douglas W. Hubbard
- John Wiley and Sons
A guide to measuring intangible assets within a business.
Exclusive
Emerging trends, threats and opportunities in international marketing: what executives need to know
- eBook
- 2010
- Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen
- Business Expert Press
A book on the recent changes in international marketing and their implications for business leaders.
Exclusive
Export marketing strategy: tactics and skills that work
- eBook
- 2009
- Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil
- Business Expert Press
A step-by-step guide to exporting into new markets.
Exclusive
Conducting marketing research for international business
- eBook
- 2009
- S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
- Business Expert Press
A practical guide to expanding into foreign markets, written from a US perspective.
Exclusive
Consultant's quick start guide: an action plan for your first year in business, The
- eBook
- 2009
- Elaine Blech
- Pfeiffer
A guide to working as a consultant from a US perspective.
Exclusive
Bids, tenders and proposals
- eBook
- 2009
- Harold Lewis
- Kogan Page
Best practice guide to writing bids, tenders and proposals.
Exclusive
Managing business risk: a practical guide to protecting your business
- eBook
- 2008
- Jonathan Reuvid (ed)
- Kogan Page
A guide to all major topics of concern for risk management.
Exclusive
How to value and sell your business: the essential guide to preparing, valuing and selling a company for maximum profit
- eBook
- 2008
- Andrew Heslop
- Kogan Page
A guide to business valuation for owners.
Exclusive
Branding your business
- eBook
- 2008
- James Hammond
- Kogan Page
A practical guide to creating and managing successful brands.
Exclusive
Logos and no gos: how to understand and get the most from your brand IP
- eBook
- 2006
- Geoff Steward
- John Wiley and Sons
IP protection for brand managers.
Exclusive
Discount business strategy: how the new market leaders are redefining business strategy
- eBook
- 2006
- Michael Moesgaard Andersen, Flemming Poulfelt
- John Wiley and Sons
A book examining how companies use discount business strategies to create value.
Exclusive
Leading corporate turnaround: how leaders fix troubled companies
- eBook
- 2006
- David Lovett, Laura Barlow
- John Wiley and Sons
Advice and best practice from turnaround professionals.
Exclusive
Corporate reputation, the brand and the bottom line
- eBook
- 2005
- Roger Haywood
- Kogan Page
A guide to reputation management and PR.
Displaying 1-30 of 37 results
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