See the A–Z of eBooks for a complete list of titles available across all subjects.
Displaying 1-30 of 42 results
Exclusive
Advising the wealthy client: a handbook for working with the ultra wealthy
- eBook
- 2020
- Barbara R. Hauser
- Globe Law and Business Ltd
Countries are racing to disclose bank accounts to garner more tax income from the ultra wealthy and the politics of being in the “1% club” are not always positive. Yet these are important clients with important needs.
Exclusive
Business law
- eBook
- 2016
- Ewan McIntyre
- Pearson
A guide to the legal principles that apply to business, aimed at non-law students. Includes extensive references to cases and legislation, such as the Companies Act 2006, the Sale of Goods Act 1979, and the Consumer Rights Act 2015.
Exclusive
Financial Times guide to business start up 2017/18
- eBook
- 2016
- Sara Williams
- FT Publishing International
Startup guide for entrepreneurs and small business owners.
Exclusive
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
- eBook
- 2013
- Mike Schultz, John Doerr
- John Wiley and Sons
Guide to marketing from a US perspective.
Exclusive
MicroDomination: how to leverage social media and content marketing to build a mini-business empire around your personal brand
- eBook
- 2013
- Trevor Young
- John Wiley and Sons
Social media marketing for entrepreneurs.
Exclusive
How to write a marketing plan
- eBook
- 2013
- John Westwood
- Kogan Page
Study guide for group marketing planning exercises.
Exclusive
Marketing manifesto, The
- eBook
- 2013
- David J. Hood
- Kogan Page
Step-by-step guide to creating a successful marketing strategy.
Exclusive
Strategic marketing planning for the small to medium-sized business: writing a marketing plan
- eBook
- 2012
- David Anderson
- Business Expert Press
A guide to marketing for SMEs.
Exclusive
Pricing: segmentation and analytics
- eBook
- 2012
- Tudor Bodea, Mark E. Ferguson
- Business Expert Press
Pricing analytics from a US perspective.
Exclusive
Corporate communication: tactical guidelines for strategic practice
- eBook
- 2012
- Michael B. Goodman, Peter B. Hirsch
- Business Expert Press
A theoretical and practical guide to corporate communication.
Exclusive
Developing new products and services: learning, differentiation, and innovation
- eBook
- 2012
- G. Lawrence Sanders
- Business Expert Press
A guide to producing competitive products by differentiation.
Exclusive
Stakeholder approach to issues management, A
- eBook
- 2011
- Robert Boutilier
- Business Expert Press
Guide to issues management from a US perspective.
Exclusive
Top market strategy: applying the 80/20 rule
- eBook
- 2011
- Elizabeth Rush Kruger
- Business Expert Press
Marketing tips for building a successful business.
Exclusive
Great answers to tough CV problems: CV secrets from a top career coach
- eBook
- 2011
- Jenny Rogers
- Kogan Page
Detailed guide to constructing effective CVS.
Exclusive
Building a marketing plan: a complete guide
- eBook
- 2011
- Ho Yin Wong
- Business Expert Press
A practical guide to developing a marketing plan.
Exclusive
Strategic analysis and choice: a structured approach
- eBook
- 2011
- Alfred G. Warner
- Business Expert Press
Business strategy guide from a US perspective.
Exclusive
Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results
- eBook
- 2010
- Janet Mizrahi
- Business Expert Press
Simple guide to writing promotional and informational materials.
Exclusive
Fundamentals of global strategy: a business model approach
- eBook
- 2010
- Cornelis A. De Kluyver
- Business Expert Press
Corporate planning from a US perspective.
Exclusive
How to measure anything: finding the value of intangibles in business
- eBook
- 2010
- Douglas W. Hubbard
- John Wiley and Sons
A guide to measuring intangible assets within a business.
Exclusive
Emerging trends, threats and opportunities in international marketing: what executives need to know
- eBook
- 2010
- Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen
- Business Expert Press
A book on the recent changes in international marketing and their implications for business leaders.
Exclusive
Export marketing strategy: tactics and skills that work
- eBook
- 2009
- Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil
- Business Expert Press
A step-by-step guide to exporting into new markets.
Exclusive
Conducting marketing research for international business
- eBook
- 2009
- S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
- Business Expert Press
A practical guide to expanding into foreign markets, written from a US perspective.
Exclusive
Consultant's quick start guide: an action plan for your first year in business, The
- eBook
- 2009
- Elaine Blech
- Pfeiffer
A guide to working as a consultant from a US perspective.
Exclusive
Bids, tenders and proposals
- eBook
- 2009
- Harold Lewis
- Kogan Page
Best practice guide to writing bids, tenders and proposals.
Exclusive
Business accounting UK GAAP: volume 2
- eBook
- 2008
- Frank Wood, Alan Sangster
- Pearson
Accounting textbook for students, specifically for users of UK GAAP practice and terminology. Part 2 of a 2-part set.
Exclusive
Managing business risk: a practical guide to protecting your business
- eBook
- 2008
- Jonathan Reuvid (ed)
- Kogan Page
A guide to all major topics of concern for risk management.
Exclusive
How to value and sell your business: the essential guide to preparing, valuing and selling a company for maximum profit
- eBook
- 2008
- Andrew Heslop
- Kogan Page
A guide to business valuation for owners.
Exclusive
Branding your business
- eBook
- 2008
- James Hammond
- Kogan Page
A practical guide to creating and managing successful brands.
Exclusive
Good small business guide: how to start and grow your own business
- eBook
- 2006
- Meredith Belbin
- Bloomsbury
A practical guide for anyone interested in starting a business.
Exclusive
Logos and no gos: how to understand and get the most from your brand IP
- eBook
- 2006
- Geoff Steward
- John Wiley and Sons
IP protection for brand managers.
Displaying 1-30 of 42 results
Terms of use: You are permitted to access, download, copy, or print out content from eBooks for your own research or study only, subject to the terms of use set by our suppliers and any restrictions imposed by individual publishers. Please see individual supplier pages for full terms of use.
Can't find what you're looking for?
The ICAEW Library can give you the right information from trustworthy, professional sources that aren't freely available online. Contact us for expert help with your enquiries and research.