How to change the habits of a lifetime
We, the public, sometimes have to be persuaded to change our behaviour for the general good – and this can present communications challenges, as Phil Morley describes.
On 2 September, 1967, Swedes drove on the left side of the road, as always. The next morning, they switched sides – in a move that was, without a doubt, one of the best examples of a change management operation.
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