Looking into the ongoing success of streaming services
Viewing habits are changing. David Prosser examines the new entertainment giants and streaming services that are transforming the traditional TV landscape.
Four decades later, the term OTT (over the top) has become synonymous with disruption in the global broadcasting industry of an altogether greater magnitude. The rapid growth of OTT media services in recent years – particularly their acceleration during the COVID-19 pandemic – has turned business models across broadcasting on their heads. It has also prompted a wave of M&A transactions.
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