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Marketing and brand building

Articles and guidance on marketing techniques, digital marketing, social media and the power of brand building, whether for your business or yourself.

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Marketing

Exclusive Marketing
  • Helpsheets and support
  • 01 Feb 2015
Technical helpsheet has been issued to outline the key principles governing the marketing of practice activities.
Exclusive Using social media
  • Helpsheets and support
  • 01 Mar 2013
Technical helpsheet highlighting key considerations for individuals and employers when using social media.
Social media marketing Find out how to use social media tools for marketing and publicity.

Brand management

Brand management Find out more about brand management, including developing a personal brand.
Brand finance
  • Website
  • 19 Dec 2018
The Knowledge Centre of this leading brand valuation consultancy contains research into the world’s most valuable brands and includes reports, articles, white papers and league tables.

Developing a personal brand

13 tips to build an executive personal brand
  • Website
  • 19 Dec 2018
Forbes Agency offers advice on how executive leaders now need to create and market their own personal brands.
Personal branding strategy
  • Website
  • 19 Dec 2018
Elizabeth Harr of Hinge Marketing presents a roadmap for professionals, experts and executives.
Build your personal brand
  • Website
  • 19 Dec 2018
Having a clear and authentic personal brand can open doors to new opportunities. PWC advice on how to build your own personal brand.

eBooks

The Library & Information Service provides a collection of eBooks as a benefit of membership. Please note that ICSA publications are only available to ICAEW members and ACA students.  Please log in to access these titles. If you are unable to access an eBook, please see our Help and support or contact library@icaew.com
Exclusive 101 marketing strategies for accounting, law, consulting, and professional services firms
  • eBook
  • 11 May 2004
A guide to marketing, selling and persuading.
Exclusive Advising the wealthy client: a handbook for working with the ultra wealthy
  • eBook
  • 21 Aug 2020
Countries are racing to disclose bank accounts to garner more tax income from the ultra wealthy and the politics of being in the “1% club” are not always positive. Yet these are important clients with important needs.
Exclusive Blog marketing
  • eBook
  • 01 Jan 2006
This book looks at the impact that blogging can have on business.
Exclusive Branding your business
  • eBook
  • 01 Jan 2008
A practical guide to creating and managing successful brands.
Exclusive Building a marketing plan: a complete guide
  • eBook
  • 01 Jan 2011
A practical guide to developing a marketing plan.
Exclusive Business to business market research
  • eBook
  • 01 Jan 2005
Designed to help the reader develop core business-to-business market research skills and to apply research effectively.
Exclusive Conducting marketing research for international business
  • eBook
  • 01 Apr 2009
A practical guide to expanding into foreign markets, written from a US perspective.
Exclusive Consultant's quick start guide: an action plan for your first year in business, The
  • eBook
  • 16 Jan 2009
A guide to working as a consultant from a US perspective.
Terms of use:

You are permitted to access, download, copy, or print out content from eBooks for your own research or study only, subject to the terms of use set by our suppliers and any restrictions imposed by individual publishers. Please see individual supplier pages for full terms of use.

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Information

Some of the content on this web page was provided by the Chartered Accountants’ Trust for Education and Research, a registered charity, which owns the library and operates it for ICAEW.