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Marketing your practice

Marketing can help to get your firm in front of the businesses most likely to need your services. On this page you can find information on successful practice marketing and the services we provide to help you.

Using your chartered accountant status

Use the things that set chartered accountants apart to help you market your practice. These include:

  • Your qualification, training and experience
  • The fact that you are required to keep up to date and undertake continuing professional development
  • Your adherence to ICAEW's bye-laws, regulations, standards, and Code of Ethics
  • Your firm's membership of the Practice Assurance scheme
  • The fact that ICAEW sets and monitors standards and provides guidance on a range of subjects
  • The fact that you have professional indemnity insurance and
  • The fact that people can contact ICAEW if there's a dispute.

Helpsheets and support

Useful resources

Copy checking services for your practice

Technical Advisory Services provide copy checking services to ensure that your practice letterhead and marketing materials meet ICAEW requirements.

Marketing

For just £25 for an A4 sheet or equivalent the technical advisory team will check your marketing material to ensure that it is consistent with the requirements of the ICAEW Code of Ethics.

Checking materials before publication can avoid complaints and unnecessary expense and our normal turnaround time is five working days.

Email your material to information.centre@icaew.com

Practice letterheads

Your practice letterhead and other stationery must comply with legislation, including the Companies Act requirements as well as ICAEW’s Regulations and Guidance statement ‘The names and letterheads of practising firms’.

Avoid unnecessary expense and other problems by getting your draft stationery checked by the Regulatory Information team before you send it to your printers.

There is no charge for this service and our normal turnaround time is two working days.

Please email your material for checking to ethics@icaew.com

Social media

Brand and logos

The ICAEW Library & Information Service can provide mailing lists to help you target your marketing. Mailing lists can be produced using criteria such as turnover, industry sector and location.

eBooks

The ICAEW Library & Information Service provides full text access to a selection of key business and reference eBooks from leading publishers. eBooks are available to logged-in ICAEW members, ACA students and other entitled users. If you are unable to access an eBook, please see our Help and support advice or contact library@icaew.com.

Online articles

The ICAEW Library & Information Service provides access to leading business, finance and management journals. These journals are available to logged-in ICAEW members, ACA students and other entitled users subject to suppliers' terms of use.

Articles and books in the ICAEW Library collection

The collection of the ICAEW Library & Information Service includes a collection of articles, books and model documents that can support your work. Use the links below to see what we have available to request in our Library catalogue (Libcat).

To find out how you can borrow books from the Library please see our guide to borrowing books.

You can obtain copies of articles or extracts of books and reports through our document supply service.

Surveys and guides

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