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Generative AI

Support and guidance from ICAEW experts on generative artificial intelligence (Gen AI), its applications and its limitations.

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Generative AI: A brief introduction

Generative AI: A brief introduction

Artificial intelligence (AI) is evolving fast and its ability to imitate human capabilities is increasingly impressive, especially with developments in generative AI.
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Guidance

ICAEW has produced a guide to generative artificial intelligence to support accountants in getting to grips with this disruptive technology.
Opportunities and possibilities of generative AI
  • Article
Generative AI-enabled tools and capabilities are increasingly being used to augment human capabilities. For accountants, generative AI can help with a range of internal activities.
Risks and limitations of generative AI
  • Article
The potential for generative AI is immense, but there are risks that accountants should be aware of when deciding to adopt generative AI. Existing approaches to tech strategy and wider governance principles, practices, and processes may not be completely suitable for generative AI and may need adapting and strengthening.
Getting started with generative AI
  • Article
Many accountants will have access to products and services that can provide access to generative AI capabilities. Some will look to proactively embed capabilities. Whatever the approach, there are certain considerations and actions that anyone looking to adopt generative AI should take.
Using generative AI
  • Article
Discover what things you should consider when implementing and using generative AI.
Prompt engineering
  • Article
One of the key topics of discussion around generative AI is prompt engineering; how to ask LLM bots the right questions to get the detailed and accurate response you are looking for.
Dos and don'ts of using AI
  • Article
Finance professionals cannot grasp the opportunities offered by AI, unless they are able to understand, identify and manage the associated risks. Here’s our handy guide to what you should and shouldn’t be doing with AI…
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Articles

How to train and configure GenAI tools
  • Article
  • 13 Mar 2025
What should you consider when configuring GenAI tools? Why it matters and how to avoid bias and hallucinations
Masterclass 8: Preparing to interview senior executives
  • Article
  • 11 Mar 2025
Jannie Wentzel, Partner and Principal Consultant, Cential and a chartered accountant explains how he uses generative AI to prepare for senior-executive interviews as part of his work in providing risk advice.
Masterclass 7: Drafting a risk register
  • Article
  • 07 Mar 2025
Jannie Wentzel, Partner and Principal Consultant, Cential and a chartered accountant explains how he uses generative AI to solve the ‘blank page problem’ when he’s tying to create a risk register.
How AI can improve sustainability assurance
  • Article
  • 05 Mar 2025
Case study: ekointelligence is a generative AI tool, developed in part by chartered accountants, that can digest and review all environmental statements published by an organisation.
Prompt engineering: interacting with generative AI tools
  • Article
  • 24 Feb 2025
Prompt engineering creates succinct commands to direct and guide generative artificial intelligence (AI) tools. Here, we explore how to develop your prompt engineering skills to get optimal output from AI models.
Prompt engineering: interacting with generative AI tools
  • Article
  • 19 Feb 2025
Prompt engineering creates succinct commands to direct and guide artificial intelligence (AI) tools. Here, we explore how to develop your prompt engineering skills to get optimal output from AI models.
More AI articles

Recordings

Exclusive AI Series - Mastering Generative AI in accounting
  • Webinar
  • 12 Feb 2025
Elevate your professional toolkit with Generative AI. AI expert Rajendra Shroff will take you through an in-depth exploration of Generative AI and its capabilities.
How finance teams can use AI and Generative AI to drive growth and profitability, with Oracle
  • Webinar
  • 08 May 2024
The opportunities and potential risks of Generative AI in finance.
Mastering the art of AI prompt engineering
  • Webinar
  • 19 Mar 2024
In this webinar, Shamus Rae, Co-Founder and CEO at Engine B, will be exploring the art of prompt engineering when using and working with generative AI.
Transforming retail exploring gen AI
  • Webinar
  • 03 Nov 2023
Hear from Jacqui Baker, Head of Retail at RSM UK; Ben Bilsland, Partner and Senior Analyst for Tech and Media at RSM UK; and Jonny Oliver, CFO of The Very Group, as they dive deep into the world of Generative AI and explore its potential impact on retail businesses, the regulatory landscape surrounding its use, and how the technology might evolve in the future.
More AI recordings

Use cases

How AI can improve sustainability assurance
  • Article
  • 05 Mar 2025
Case study: ekointelligence is a generative AI tool, developed in part by chartered accountants, that can digest and review all environmental statements published by an organisation.
Case study: ICAEW’s generative AI powered chatbot - MiaPlus
  • Article
  • 03 Jun 2024
Adam Thompson, Head of Digital Product & Experience at ICAEW, shares how ICAEW have implemented generative AI to improve member experience while using conversational chatbot MiaPlus.
Just what is an AI co-pilot? A practical guide
  • Article
  • 23 Apr 2024
A new generation of digital assistants are promising accountants enhanced speed, accuracy and efficiency, but will they live up to the hype?
PwC adopts AI co-pilot for tax support
  • Article
  • 15 Mar 2024
AI assistant will provide support to more than 2,000 PwC employees in the UK, with further potential to plug directly into clients’ tax functions.
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Training

AI tools for accountants
  • eLearning module
This three-hour elearning course provides an in-depth look at AI tools and technologies designed for accountants, covering: machine learning, natural language processing (NLP), robotic process automation (RPA), and AI governance.
Innovating finance with AI (Virtual)
  • Course
A guide to digital technologies and their impact. This immersive course empowers accountants with strategies to implement key technologies like automation, AI and advanced analytics.
Innovating finance with AI (in-person)
  • Course
A guide to digital technologies and their impact. This immersive course empowers accountants with strategies to implement key technologies like automation, AI and advanced analytics.
How to get started with AI
  • eLearning module
Understand the next steps to take on your journey to explore artificial intelligence and cognitive computing, and begin to think about the opportunities for your own organisation, through this video in our eLearning module.
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Further resources

Resources
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Artificial intelligence

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