When ICAEW conducted research with firms in 2011, cloud adoption was negligible, barely registering single digit percentages. The practice software landscape has changed dramatically since then, with some incumbent providers moving to a cloud-first business model, while many new providers are cloud-only.
However, some variation in the level of cloud adoption remains, particularly across different software categories and by firm size.
There is a clear trend that software categories with broad, sector-agnostic benefits (such as CRM and accounting software) are becoming more cloud-based, while practice management, payroll and tax software, for example, continue to be dominated by desktop solutions.
Smaller firms appear to be using less cloud-based software. This may indicate that they have yet to fully embrace the opportunities that cloud platforms can provide, such as collaboration, integration and accessibility of information. Or, they may see the overheads in adopting cloud-based software as too high. With less hardware to manage, desktop solutions are not as challenging to maintain.
Nearly a third of interviewees from our 2023 research considered practice management software to be the most underdeveloped, followed by document management, client onboarding and CRM solutions. All clearly have potential, but it appears that the solutions many firms are currently using lack the level of automation and user experience that is increasingly expected, and that individuals are accustomed to in their everyday lives.
Indeed, poor user experience, lack of functionality and inability to integrate with other software are cited as among key issues in these underdeveloped software areas. Interviewees felt that either key functionality was missing from some critical applications, or that poor user experience meant it was difficult to make the most of the functionality that does exist. It is also increasingly important to firms that software applications talk to each other, a common thread that ran throughout the survey.
Cloud-based solutions should help to solve some, if not all, of these problems, and firms should not be afraid to ask probing questions, both internally and of their software providers, when seeking to move to a cloud-first model.